DIGIDAY:MOBILE – The State of Mobile Targeting (and What’s to Come)
Panel – Mobile Targeting: Strategies for Reaching Teens, Moms, and More Sarah Amitay, VP and Mobile Media Director at Mobext (moderator) Mark Looi, VP of Mobile Strategies at Globys Brandon Lucas, VP...
View ArticleDIGIDAY:MOBILE – Extending the Mobile Marketplace
As the conference wrapped for the day, the last several presentations looked at the future of the mobile marketplace and extensions to the mobile space. Networking effects play a key role in growing...
View ArticleDIGIDAY:SOCIAL – Keynotes
Morning Keynote: Open Leadership is the New Social Order Charlene Li, the founder of Altimeter Group and author of “Open Leadership” opened the DIGIDAY:SOCIAL conference with a discussion on how...
View ArticleDIGIDAY:SOCIAL – Social Media is Just One Big Party
Avi Savar, CEO of Big Fuel, likened entering a social media conversation to entering a party, and he noted that the same tactics that help someone communicate in an off-line social engagement can also...
View ArticleDIGIDAY:SOCIAL – Are you Listening?
Panel – Are You Listening? Using Social Insights to Shape Your Marketing Strategy Dave Hendricks, COO of LiveIntent (moderator) Jasper Snyder, VP of Research at Converseon Lee Maicon, VP of Insight...
View ArticleDIGIDAY:SOCIAL – Is the App the Future of Social?
“Possibly but not definitiely” “No, absolutely not” “I would say yes (for the foreseeable future)” Apps are a hot commodity across the mobile market and are growing in the social space. As brands...
View ArticleDIGIDAY:SOCIAL – Social Media and Social Commerce
Panel – Social Commerce: Can the Crowd Turn Social “Browsers” into Buyers? While virtual good sales are growing in the social media space, brands are still focused on selling their physical goods....
View ArticleDIGIDAY:SOCIAL – Beyond Listening
Cracking the Code: Why Semantics is the Key to Social Media Monetization Semantics is all about understanding the meaning of content. With all the content that is being collected, you have to...
View ArticleDIGIDAY:SOCIAL – Social Gaming and In-Game Advertising
Panel – Game On! Using Social Games to Reach Your Target Market $300 million are be spent on in-game brand advertising, and this figure is growing. How can brands use social gaming to advertise their...
View ArticleDIGIDAY:SOCIAL – Integrating Social Media for Brands and Agencies
Panel – Breaking Social Out of the Silo The last panel of the day sought to investigate how social media activities are (and should be) implemented by brands and agencies. One of the keys to...
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